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Blog Post Title One
Robert Delaney 5/28/19 Robert Delaney 5/28/19

Blog Post Title One

It all begins with an idea.

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Blog Post Title Two
Robert Delaney 5/28/19 Robert Delaney 5/28/19

Blog Post Title Two

It all begins with an idea.

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Blog Post Title Three
Robert Delaney 5/28/19 Robert Delaney 5/28/19

Blog Post Title Three

It all begins with an idea.

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Blog Post Title Four
Robert Delaney 5/28/19 Robert Delaney 5/28/19

Blog Post Title Four

It all begins with an idea.

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Brand Design

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Product Design

Grunt Style’s ‘Tales of Valor’

late 2020, Marvel’s Avengers: Endgame was still big, & comic book styles were trending. I pitched a line of T-shirt graphics that took the popular comic book styles, turning it to real-world military stories over superheroes. The leaders & Directors loved the idea!

I created a series of illustrations to be the covers of comic books based on real-world military stories. Each of which was to be released monthly much like a real comic book series. The real innovation the team & I came upon while brainstorming though was the qr code on the design where the newsstand barcode typically would go.

this qr code when scanned would take the user to a webpage that would tell the full story of the comic cover of which they just scanned. Using a recording from a retired Command Sergeant Major, the company wanted to outsource to an animation studio to create a ‘drunk history’ style short. However, I fought for our in-house artists to be entrusted with the task - having a love for, & wanting to venture into the film/animation/tv entertainment industry at some point myself, I knew it was in our wheelhouse.

alongside four other artists, we wrote, scripted, storyboarded, illustrated, colored, animated, directed, edited, mixed & finished the 3-minute long animatic recalling the audio we had of the Command Sergeant Major, inside of two months. This was outside of our regular daily tasks & roles of the job. Though the qr code no longer shows the video, here it is should you care to enjoy it.

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Package Design

We The People Holsters Retail Box

In early 2022, my boss told me, “Our Wholesale guy was supposed to find & get a package design sample mockup from a printer but dropped the ball. We’re pitching a big box retail store tomorrow. Is there anything you can put together to help us by the end of today?”

— My response: “Absolutely!”

What I delivered to them was a go-to-print-ready die-line file, & mockup images of what the box would look like in physical form. I also created another file that if printed in-office, could be cut out & folded together to be a mini-physical mockup.

“We didn’t know you could do that!” was my boss’s response. accompanied with a few four-letter words conveying his relief & excitement.

When sent to a print shop for manufacture, the print manager told us ‘Even after seeing thousands of box designs roll through, this design is easily one of the sexiest & sleekest product boxes I’ve ever seen!’

The overall project & design of the box were altered slightly down the line, as it was felt the initial design was too flimsy & needed to be smaller to fit as many as possible on shelves.

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